Gaya APA

Mccarthy, E, J. et al (1984). Readings And Cases In : Basic Marketing (Ed. 4). America: Richadr D.Irwin ,Inc.

Gaya MLA

Mccarthy, E., Jerome. et al. "Readings And Cases In : Basic Marketing". Ed. 4 America: Richadr D.Irwin ,Inc, 1984. Text.