Gaya APA

Perreault, W, D., Mccarthy, E, J. (1996). Basic Marketing: A Global Managerial Approach (Ed. 1). London: Richard D. Irwin, inc.

Gaya MLA

Perreault, William, D.., Mccarthy, E., Jerome. "Basic Marketing: A Global Managerial Approach". Ed. 1 London: Richard D. Irwin, inc, 1996. Text.